4 maj, 2023
Som ett led i arbetet att förstå fåfänga gjorde jag en undersökning ihop med det internationella undersökningsföretaget Dynata. Vi ställde 1000 svenskar 41 frågor om fåfänga och bekräftelse.
Där lärde jag mig att 68% skulle strunta i att bestiga Mount Everest, köra Vasaloppet eller göra något annat spektakulärt om de inte fick berätta för någon om det. Att förstärka sin image är alltså viktigare än upplevelsen i sig själv för mer än två av tre svenskar. Undersökningen i sin helhet kommer släppas senare.
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